Change of Strategy Are the New Trends at H & M: Essentials

Launches H & M modern classic style Essentials collection

Well, the classics are here: white blouses, skirts, simple dresses and blazers. But: You come from H & M and the Sweden shop triggering a new trend, which lasts much longer than one season.

What’s at H & M? fast trends and competitive prices. Fast fashion, who survived usually no second season. But now, the Swedish fashion company makes a 180-degree rotation at least in part. The new motto: Timeless basics never go out of fashion. Mid-March H & M brings the ‘Modern classic style Essentials’ collection on the market to match. The new line will appear in the significantly reduced look. Classic cuts, clear lines, feminine shapes and muted colors are in the foreground. It comes to timeless classics that are rather clean and restrained, as today in morning out. Also fabrics are high-quality: replace linen, silk and suede polyester mixtures. Priced at the collection at H & M range, the parts are between 15 and 130 euros.

The aim of the Basic collection is to create fashion that he should have their permission, several seasons. The white shirt, the well-cut suit, the little black dress. The approach, less trend. We find more style, good. Finally it says far too often: purple is the new black. The new strips are batik. The new mini is MIDI. Do not confuse let! And better times to invest in high-quality classic as in hastily called trends. Whether at H & M or elsewhere…

The collection will be available in selected H & M stores worldwide and online starting March 12, 2015. There are above all looks to clickthrough.

 

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