Event: Bread & Butter By Zalando – Are Now Tickets

Hardly any other industry was in the past decades so by whirled like fashion: during location and presentations once only a small circle of elite were reserved and only the best buyers and press representatives had access to them, inexorably progresses the democratization of fashion. First images just flooded the network during the shows with the bloggers and were accessible by right now on, live streams provided for front row feeling for everyone, and with the current “Lake of now, buy now” labels such as Burberry, Tommy Hilfiger development fueling further orientation. The fashion as we know it, is dead – how much trend researcher Li Edelkoort should keep right with their sharp thesis, knew no one at the time of the appearance of their anti-fashion manifestos last year probably. New trends, breaking we want to not even talk of traditional codes and rigid corsets at this point – the fashion industry is a faster and faster as cyclone, full of opportunities and cliff jumps. “The modern consumer wants to be part of something bigger, they want to feel part of a bigger picture, a movement,” said Justin O’Shea of the world – and at this point the new concept of the bread & butter attacks by Zalando, which proposes a completely new ways and unfiltered on the scene leaves us, the consumers, who was once so closely guarded and was previously inaccessible to the public in this form.

Of the classic fashion show to the public event that a response to the signs of our times. Being rather than being patronized, experience, rather than merely absorb the info from the second hand. The ticket sale is already in high gear and also you can be there when it is from 2 to 4 September: welcome back bread & butter – with new orientation thanks to one who knows how the Hare’s namely Zalando, “Lake of now buy now” power and the fusion of all the senses. Three days fashion, music and technology innovation – but let’s look at the event under the motto “now” but somewhat more detail at:

Visual of the illustrators duo Craig & Karl © Zalando

bread & butter has long been Europe’s largest trade fair, when it came to fashion: the classical principle of order worked well, just any further developments in this fast-moving industry were never invited. The result: Bankruptcy. Prior to the acquisition of the bread & butter by Zalando last year, the former trade fair as the exclusive gathering of the fashion industry took place in Berlin fashion week during the. Now, it’s a cultural shift: from the trade show to the trend show is the latest concept, which will be implemented with Zalando now, from the “inner circle” orientation to the happening for all.

Around 30 international fashion brands will present on the first bread & butter by Zalando: including adidas, converse, Eastpak, Lee, Levi’s, Marina Hall X Hello Kitty, Nike, Reebok, stance, and vans. The ‘ Tommy X Gigi’ collaborative collection of Tommy Hilfiger and Gigi Hadid makes her debut – and Gigi itself is also there. Fashion and technology in the future associated with each other could be how closely show the zLabels and present us designs, manufactured with the help of intelligent machines. And that we are particularly happy: the Italian luxury label Marni gives a first insight into a shoe collection designed for Zalando exclusively. Sea of now buy now: the most exciting innovation that have even some fashion houses, at the bread & butter by Zalando still bigger implemented: selected brands season be 2016 not just present their latest products for the autumn/winter, they will be available also online – concentrated power, so to speak. Some brands are so represented with own fashion shows: including HUGO, TOPMAN, TOPSHOP, Puma and Zalando of course.

bread & butter by Zalando fashion show visualization © Kaleta & Kemmler

The participating brands present special editions and offer customizing workshops, where visitors are individually selected articles can have. Selected news will be presented with the help of augmented reality.

rendering the Arena Berlin – the bread & butter is held here by Zalando © Kaleta & Kemmler

In addition to current fashion trends is also the music in focus, as indicated above,: young artists from all over Europe should in the arena the soundtrack to bread & butter by Zalando deliver – and also here maximum radiation effects to guarantee, are the Pop-Up performances and live gigs by the world famous live streaming platform and music instance boiler room curated.

With the bread & butter by Zalando a new era of the slightly dusty fashion show is heralded, she married our virtual and real worlds and proposes new ways, perhaps still not tested, but that is why tried belonging to. We are huge cocked on the concept and will of course report!

And dandy diary together has done with a few pictures of the bread & butter preview events for the Zaatari is.

#BreadandButter16

– in friendly cooperation with Zalando –

Gallery

BREAD&&BUTTER RETURNS TO BERLIN IN AUGUST 2018

BREAD&&BUTTER RETURNS TO BERLIN IN AUGUST 2018

Source: valeurmagazine.com

Bread & Butter

Bread & Butter

Source: www.arena.berlin

Bread & Butter by Zalando – Tickets now on sale

Bread & Butter by Zalando - Tickets now on sale

Source: www.fashionstreet-berlin.de

Bread & Butter

Bread & Butter

Source: www.arena.berlin

Gewinnt Tickets für die Bread & Butter by Zalando in …

Gewinnt Tickets für die Bread & Butter by Zalando in ...

Source: blonde.de

Bread & Butter 2016 by Zalando

Bread & Butter 2016 by Zalando

Source: www.deadstock.de

Bread & Butter 2016 by Zalando

Bread & Butter 2016 by Zalando

Source: www.deadstock.de

Nova Bread & Butter é voltada à consumidores de moda e …

Nova Bread & Butter é voltada à consumidores de moda e ...

Source: modaeventos.com.br

Wir verlosen Tickets für die Bread & Butter by Zalando!

Wir verlosen Tickets für die Bread & Butter by Zalando!

Source: www.grazia-magazin.de

Bread & Butter by Zalando: Wie das Coachella Festival …

Bread & Butter by Zalando: Wie das Coachella Festival ...

Source: www.styleranking.de

Bread & Butter by Zalando Goes Bold at Preview Event with …

Bread & Butter by Zalando Goes Bold at Preview Event with ...

Source: www.complex.com

Wir verlosen Tickets für die Bread & Butter by Zalando!

Wir verlosen Tickets für die Bread & Butter by Zalando!

Source: www.grazia-magazin.de

Zapowiedź drugiej edycji Bread & Butter by Zalando

Zapowiedź drugiej edycji Bread & Butter by Zalando

Source: avanti24.pl

40_B&&B Preview_Credits Noel Richter

40_B&&B Preview_Credits Noel Richter

Source: www.thisisjanewayne.com

Review: Bread&Butter by Zalando

Review: Bread&Butter by Zalando

Source: www.shots.media

Bread&Butter by Zalando 2016

Bread&Butter by Zalando 2016

Source: www.styleranking.de

Marie Claire

Marie Claire

Source: marieclaire.nl

DIE BREAD & BUTTER BY ZALANDO FEIERT PREVIEW IN BERLIN …

DIE BREAD & BUTTER BY ZALANDO FEIERT PREVIEW IN BERLIN ...

Source: www.city-news.de

Bread & Butter by Zalando ist zurück!

Bread & Butter by Zalando ist zurück!

Source: berlin-ick-liebe-dir.de

Bread Butter by Zalando Pre Event

Bread Butter by Zalando Pre Event

Source: www.fashionstreet-berlin.de