ModCloth: Swimwear Campaign with Employees

Every woman is beautiful!

Because only super thin models can present the new swimwear! The fashion distributors ModCloth has now photographed women with different sizes – the employees…

Thumbs up for this campaign! Instead with super thin models on their new, in a 50s held Swimwear collection to draw attention to style, the makers of ModCloth opted for perfectly normal women. One is big, the other small. One of the models is a plus-size girl, the next has tattoos everywhere. How life just is so colorful, illustrated women are so different and beautiful.

And where do you get these from? At ModCloth Susan Gregg Koger and her husband Eric Koger the founders now had a slightly different idea. The photographed women are namely not Together – they are all colleagues and work for the label.

And why the whole thing? Nancy Ramamurthi, head of marketing at ModCloth reveals to Today.com: “we want to give women a chance. Part of it is that they see themselves in advertising.” So, never hits the company with professional models, but shows dear women, like you and me…

By the way, how much fun you can have when working on a swimwear shoot, show the paintings and make you want more “Guys” as models.

Polka dots party: the two employees of ModCloth are visibly fun at the shoot – regardless of whether less or more on the ribs.

Three naturally beautiful women show swimwear for different sizes and look this great. Even founder Susan Gregg had it not take to be scanned (in the middle).

 

Gallery

ModCloth features its own employees in new swimwear …

ModCloth features its own employees in new swimwear ...

Source: dailym.ai

ModCloth Employees Modeled Its Swimwear Collection To …

ModCloth Employees Modeled Its Swimwear Collection To ...

Source: www.buzzfeed.com

ModCloth features its own employees in new swimwear …

ModCloth features its own employees in new swimwear ...

Source: www.dailymail.co.uk

THIS Is What Real Women Look like in Bathing Suits

THIS Is What Real Women Look like in Bathing Suits

Source: www.brit.co

ModCloth asks its STAFF to model swimwear alongside body …

ModCloth asks its STAFF to model swimwear alongside body ...

Source: www.dailymail.co.uk

ModCloth male employees frolic in swimwear to support body …

ModCloth male employees frolic in swimwear to support body ...

Source: www.dailymail.co.uk

ModCloth male employees frolic in swimwear to support body …

ModCloth male employees frolic in swimwear to support body ...

Source: www.dailymail.co.uk

ModCloth asks its STAFF to model swimwear alongside body …

ModCloth asks its STAFF to model swimwear alongside body ...

Source: www.dailymail.co.uk

144 best Big Girls ♥ images on Pinterest

144 best Big Girls ♥ images on Pinterest

Source: www.pinterest.com

ModCloth features its own employees in new swimwear …

ModCloth features its own employees in new swimwear ...

Source: www.dailymail.co.uk

ModCloth uses employees to promote swimwear, body acceptance

ModCloth uses employees to promote swimwear, body acceptance

Source: www.dailylife.com.au

ModCloth features employees of all sizes in latest …

ModCloth features employees of all sizes in latest ...

Source: www.today.com

ModCloth male employees frolic in swimwear to support body …

ModCloth male employees frolic in swimwear to support body ...

Source: www.dailymail.co.uk

Gypsy Beard: Vintage Inspired Swimwear By ModCloth

Gypsy Beard: Vintage Inspired Swimwear By ModCloth

Source: thegypsybeard.blogspot.com

THIS Is What Real Women Look like in Bathing Suits

THIS Is What Real Women Look like in Bathing Suits

Source: www.brit.co

ModCloth Calls On "Real Employees" To Promote Their New …

ModCloth Calls On "Real Employees" To Promote Their New ...

Source: dailyvenusdiva.com

ModCloth male employees frolic in swimwear to support body …

ModCloth male employees frolic in swimwear to support body ...

Source: www.dailymail.co.uk

ModCloth Asks Its STAFF To Model Swimwear Alongside Body …

ModCloth Asks Its STAFF To Model Swimwear Alongside Body ...

Source: www.ethiogrio.com

Canoe Come Too? Swimsuit Top

Canoe Come Too? Swimsuit Top

Source: www.modcloth.com

Bathing Beauty One-Piece Swimsuit in Black

Bathing Beauty One-Piece Swimsuit in Black

Source: www.modcloth.com