The Smart Watch is at the heart of the storm.
The announced revolution is at best a wet firecracker.
And the worst?
“Let us be realistic: Smart watches are dead’, dare a Variety magazine article.
Between the erosion of sales and anemic, the future of the Smart watch is compromised.
Here are the 5 signs that announce the death of this gadget.
- The fall of the Apple Watch
Apple LED watch sales are in CentralLEDWatch.
In the third quarter of 2016, the ‘Apple’ has sold 1.1 million smart watches.
A year earlier, the score was to… 3.9 million.
At issue: “a range of aging and a very intuitive interface”, slice the firm IDC, relay of these alarming figures.
Only thinning in the greyness, exit 16 September 2016 for new models in the meantime could have raised the flu mechanics.
- The closure of Pebble
It’s a shock!
Pioneer of the smart watch, the Californian manufacturer Pebble announced the end of its activities on December 7.
At issue: its purchase by Fitbit, against 40 million of$. Barely enough to cover the debt…
In 2015, at the height of its popularity, the small company had refused the 740 million of$ deposited on the table by Citizen.
Worn by surfers, Pebble seemed invincible at the time.
June 30, 2016, its second participatory fundraising campaign ended on the record amount of $ 12 779 843 called to propel the 2 Pebble and Pebble Time 2 on the front of the stage.
Six months later, this is the euthanasia.
The warranty falls into the water.
2 Pebble and Pebble Time 2 not yet delivered will be refunded.
“Feature Pebble or the quality of service could be reduced in the future”, tersely announced the firm.
The Cleaver fell.
Lenovo pushes the kalends Greek design and distribution of a new Smart watch.
Beginning 2017, the manufacturer will be not to go for Android Wear 2.0, the new version of the operating system that is dedicated to the “wearables” (connected bracelets, watches smart…).
Yet, the Chinese company is considered a major player in the field thanks to its Moto 360 range.
Family bike 360 has not moved one iota from 2015.
Its renewal will wait…
- A utility to demonstrate
Extension bulky and energy of our smartphone, the smart watch is really useful?
More brutally: and if simply the Smart watch was useless?
“Sports activity sensors sell better than the smart watch, partly because they are less expensive, but also because they promise to solve a well-defined problem”, Variety magazine group.
“On the other side, the smart watches are trying to do a bit of everything and, in the end, are not really good in only one of these tasks.”
- The identity crisis
It was obvious in the European trade fair IFA in Berlin in September.
Manufacturers in panic and disguise their Smart watch… shows classic.
It was the competition that will deliver the connected watch that looks the most like an good old mechanical watch.
This identity crisis is proof that the average consumer does not recognize in the current incarnation of the concept.
Smartwatch Industry in coming 5 years
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Smartwatch Industry in coming 5 years
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