A swimwear collection for more assertive
What nobody recognizes at first glance: this swimwear is aimed at women who are ill with breast cancer and have experienced an amputation. How designer Melissa Odabash ensures new assertiveness with their collection.
A diagnosis, how they get each year 75,200 women in Germany: breast cancer. Breast cancer. What then comes: long disease, radiation, chemo, hair loss, nausea, which mutilated body. And the realization that life is not unlimited… Nearly 18,000 women die each year from this. But even more to survive. Fortunately. What hardly anyone speaks: life after the disease. How can I get used to my new body? Accept me how I am today? And: can I feel maybe even someday nice?
Precisely on these issues, also the London designer Melissa Odabash has become thoughts. Their answer: The charity project “the future dreams collection”. Behind it is a hidden Swimwear collection that’s women for the disease with Breast cancer allows to carry full beautiful bikinis and swimsuits. Campaigns-model is Jamie Odabash, the sister of the designer, who had to make already experiences with the disease.
What particularly impressed us when clicking through the Lookbook: nobody would come up with the idea that the swimsuits and bikinis is a collection for women with breast cancer. All thoughtful features such as padded cups, adjustable straps, a higher backrest and useable Brustpads are hidden and not visible to the Viewer.
“For many women with breast cancer, swimsuit buying is the purest nightmare,” says Jamie Odabash. “And then the personal aesthetic problems of every woman – and you have no desire more on beach.” The form, the function and the fashionable design create confidence again.” Above all to himself.
Uniformly 205 euros on all models. The gesamnten proceeds will be donated to 100 percent of the Organization “Future Dreams Charity”.
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