The New “Facebook” Is “Somebody”?

At Miu Miu, the cheaper second line of Prada, one thinks especially of beautiful bags. Now, the Italian label launched a product that has so nothing to do with fashion: a social app, similar to Facebook or WhatsApp.

British author, filmmaker and performance artist Miranda July (40) has launched several projects to bring people into the digital age back closer each other. Now she created for the initiative on behalf of Miu Miu “woman’s tale project” the app “Somebody”.

Messages via Messenger
July developed the app according to his own statements as “Antithesis to the speed of modern technology”. So, the app has a very peculiar way to deliver messages: messages are for “Somebody” not to the recipient directly sent, but to a person who is just near the addressee.

Personal messages app
“Who gets the message, in the most common case a completely external person, must this then personally to the recipient to deliver, as a replacement for the sender”, so the official explanation by Prada. The message also contains statements such as gestures and actions, the bearer of so slips into a role that the SMS sender made. In funny situations arise, has held Miranda July in a short film, which now for the first time was shown at the film festival in Venice.

Bizarre situations
As a young woman in tears with her boyfriend by “Somebody” is final and the frail, young man the message at a picnic in the Park by one is delivered completely strangers in workout clothes, who is coincidentally in the Park. To pass the message, he erupts itself almost in tears. “I have reminded me how you delivered earlier romantic messages on the schoolyard.” At first, I thought the idea is crazy, I don’t even have apps on my own phone. But then, Miu Miu has helped me to develop the app”, so Miranda July interview with “AnotherMagazine”.

Whether “Somebody” will be the new Facebook or WhatsApp, remains to be seen. The social app in the context of a celebrity party was now for the first time presented at the Venice Film Festival. The prominent launch guests such as Kirsten Dunst (32), Lena Dunham (28), Dakota Fanning (20) and Edward Norton (45) liked the idea personally with each other to bring people into the digital age, even very. The stars should have sent like crazy personal messages via app this evening.

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